The Experience Architect

1. Some important parts of this article are about experiences, and how they don't need to be huge or expensive to make a customer happy. Trigger points were talked about, as well as setting a product apart by making it a unique event or experience. Packaging is discussed as a way to set it apart. Purchasing and using a product is a journey for the customer, complete with steps on how to make it an enjoyable and worthwhile experience.

2. The design of experiences is similar to the design of consumer products because they both require good marketing schemes to draw in the consumer. They also must be easy to use, and must be innovative in their respective fields. They differ because consumers can generally go without an experience, whereas consumers need certain products in life. Also, products sell better if a company has built up respect over the years, where experiences generally rely and survive on word of mouth and tradition.

3. I would plan a community bowling trip with $100. Bowling is an easy activity to play, something someone who has never participated in would be able to pick up. It is a fun social gathering, and incorporates a fun journey for those playing. Lunch could be served, catering to the customers' needs.