Principles of Marketing

1. According to the authors, design heavily influences marketing. It shows marketing ideas and influences how the marketing is interpreted by consumers. Design must be aesthetically and viscerally appealing to the customers, because it is what catches the buyers' attention and leads to impulse purchases. In addition to being appealing, the packaging of a product also lends to the marketing strategy. It must be functional for the product.

2. Marketing, although surely an experience, is usually handled and taken in without thought. Marketing incorporates delivery, installation, warranty, and after sale services, which together form the augmented product level, including experiences that Kelly discusses in the "Experience Architect" article. Experience, however, is usually a conscious event, whereas marketing is subconsciously picked up by the consumer.

3. Kalamazoo College has a strong brand following within the campus community and surrounding city of Kalamazoo. However, beyond the city and college, there is not a large following. Apparel and products are branded with three things: the K, the hornet mascot, and Zoo. These appear on different products, and can be accessed online through the online store worldwide. The K appears on campus above the entrance to Hick's Student Center, and the other brandings can be seen campuswide on items and products carried by the various types of students at K.

The Experience Architect

1. Some important parts of this article are about experiences, and how they don't need to be huge or expensive to make a customer happy. Trigger points were talked about, as well as setting a product apart by making it a unique event or experience. Packaging is discussed as a way to set it apart. Purchasing and using a product is a journey for the customer, complete with steps on how to make it an enjoyable and worthwhile experience.

2. The design of experiences is similar to the design of consumer products because they both require good marketing schemes to draw in the consumer. They also must be easy to use, and must be innovative in their respective fields. They differ because consumers can generally go without an experience, whereas consumers need certain products in life. Also, products sell better if a company has built up respect over the years, where experiences generally rely and survive on word of mouth and tradition.

3. I would plan a community bowling trip with $100. Bowling is an easy activity to play, something someone who has never participated in would be able to pick up. It is a fun social gathering, and incorporates a fun journey for those playing. Lunch could be served, catering to the customers' needs.